The process of finding a stem cell match can be scary, time-consuming, but ultimately life-saving. Anthony Nolan wanted to appeal to potential donors by creating a film that demonstrates the need for their contributions using a language understood by most: romance.
With a rug pull that tugs at the heart strings, this film performed immensely well for Anthony Nolan, receiving 8,537,493 video views, over 3,981 shares on Facebook and Instagram, 1,368 retweets and 39,597 landing page views. People were also three times more likely to donate to the charity after seeing the film.
Shortlisted at the Brand Film Awards for Most Emotional Film.