It all started with a Tweet from rapper Loyle Carner, who wanted to understand the efforts London-based organisations were making to create more green space in South London. Partnering with Timberland, we followed him through his journey while he spoke to those involved, highlighted finished spaces that help communities, and placed his own green thumbprint on the BRIT school in Thornton Heath to create a green space for students.
The two part documentary series aired on MTV and included promotional material for both Timberland and MTV.